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Objectives + Strategies + Tactics

Feel free to use this text section for the discussion and the table below to display your objectives, strategies, and tactics. 

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Objectives
Strategies
Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Objective 1

Strategy 1

Tactic 1

Tactic 2

Objective 2

Strategy 2

Tactic 1

Tactic 2

Objective 3

Strategy 3

Tactic 1

Tactic 2

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Fall 2024

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