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Appendix A: Review of Literature
Pellentesque consectetur ligula sit amet mollis iaculis. Integer ac venenatis ligula. Vivamus sit amet turpis faucibus, egestas urna at, facilisis diam. Vivamus sed orci placerat turpis hendrerit interdum id ut odio. Donec at tempus est. Vivamus venenatis lacus tortor, quis sodales leo pretium viverra. Vestibulum ut egestas massa. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed sollicitudin fermentum ipsum, nec dapibus nunc ultrices sed. In finibus nunc nec tortor sodales tristique eget in dolor. Quisque in mattis libero. Integer massa nunc, mollis eu tempor sed, interdum eget lacus. Maecenas hendrerit, diam et tristique venenatis, ligula nibh imperdiet eros, nec ornare metus mi dignissim libero. Aliquam feugiat eleifend mi, quis rhoncus augue finibus sit amet. Sed sit amet placerat enim, vitae fringilla sem.
Pellentesque rutrum vehicula ipsum, quis egestas erat luctus sit amet. Integer urna dolor, commodo a enim vitae, imperdiet malesuada eros. Donec vitae lectus nisl. Cras fringilla odio at convallis porttitor. Sed et euismod mi. Suspendisse quam orci, ultrices in suscipit at, consequat et arcu. Integer tempor, sapien ac viverra rhoncus, libero massa cursus odio, at rhoncus mauris velit et magna. In molestie felis eu lobortis pretium. Proin in rhoncus dolor. Sed vitae libero erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed viverra justo ut diam venenatis congue.
The following section is your review of literature, which should already be complete! Copy and paste it into this section, and format accordingly. Since the Review of Literature tends to be a very text heavy section, make sure to keep the following in mind:
Lorem ipsum odor amet, consectetuer adipiscing elit. Ridiculus cras scelerisque sit adipiscing, commodo felis platea pharetra. Nostra odio luctus per aenean ligula auctor phasellus a. Maximus amet ultricies vestibulum luctus lacus habitant. Mus potenti auctor ridiculus arcu dui sociosqu penatibus. Curae ullamcorper consequat lorem auctor vel netus habitant rutrum est. Nullam sociosqu hendrerit rhoncus sit ut. Afelis proin ultricies taciti praesent arcu. Tristique morbi quisque facilisi bibendum risus donec iaculis iaculis. Maximus bibendum proin nisi aptent ultrices velit leo penatibus nostra. Placerat donec litora habitant malesuada nam magnis at. Faucibus natoque ut mattis lobortis; tristique habitasse. At volutpat lacus dui fermentum ridiculus nunc leo. Mattis vehicula maximus integer blandit viverra porttitor faucibus dictum. Dictumst inceptos fusce a aenean integer dignissim montes sagittis. Dolor id odio hendrerit sollicitudin porta euismod viverra sollicitudin. Aliquet maximus magnis aliquam pulvinar nisl lobortis hendrerit aptent magna. Vitae dui ligula nascetur commodo condimentum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultricies fringilla nulla ut malesuada. Proin purus ligula, auctor eu urna ut, dapibus elementum massa. Vestibulum scelerisque aliquam purus, nec placerat sapien. Sed in risus eu dui sagittis fermentum. Integer efficitur id quam vel fermentum. Ut eget dignissim urna. Nulla vitae velit lorem. Aliquam volutpat, dolor in euismod sollicitudin, nibh augue aliquet sapien, in semper metus lectus quis mi. Nunc maximus nulla nec tempus eleifend. Nunc rutrum facilisis lectus quis consectetur. Quisque rhoncus dolor nec ullamcorper molestie. Aenean auctor, magna vitae lobortis consectetur, lacus massa auctor elit, vel vestibulum diam est quis ante. Integer sed nisl velit.
Pellentesque rutrum vehicula ipsum, quis egestas erat luctus sit amet. Integer urna dolor, commodo a enim vitae, imperdiet malesuada eros. Donec vitae lectus nisl. Cras fringilla odio at convallis porttitor. Sed et euismod mi. Suspendisse quam orci, ultrices in suscipit at, consequat et arcu. Integer tempor, sapien ac viverra rhoncus, libero massa cursus odio, at rhoncus mauris velit et magna. In molestie felis eu lobortis pretium. Proin in rhoncus dolor. Sed vitae libero erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed viverra justo ut diam venenatis congue.
Praesent augue eros, ornare non placerat sit amet, auctor non purus. Cras quis bibendum felis, id fermentum mi. In vestibulum tellus at velit rutrum, ut fringilla urna scelerisque. Nunc scelerisque purus eu finibus ullamcorper. Aenean lobortis, tellus eu faucibus blandit, dui mauris sagittis nisi, a vestibulum turpis magna sed nibh. Etiam pulvinar tellus varius, semper augue nec, pellentesque ligula. Duis interdum metus vel erat vulputate, nec condimentum nisi elementum. Nunc egestas euismod aliquam. Praesent at lorem convallis, aliquet tellus in, faucibus augue. Mauris sit amet consequat tortor. Curabitur venenatis ligula et varius tempor. Vestibulum in justo ut elit ultrices rhoncus.
Appendix B: Local Study
Here is where you can place all the figures you created for the report from the project. This can include ones you did not actually put into the report itself, but still populated and want to put somewhere! Add them in below (with figure names)!
[Survey Name]
[Something about the questions being...]
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Maecenas maximus pretium turpis, et ultricies libero efficitur lacinia?
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Morbi molestie tellus quis suscipit venenatis, vivamus sagittis urna eget hendrerit rutrum?
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Duis tristique, urna et feugiat porttitor, orci nisi lacinia purus, eu fermentum neque magna quis risus.
Figures from This Survey:
Insert your charts in here with figure names IF THEY CORRESPOND WHEN ONES USED IN THE REST OF THE REPORT. If they do not, leave them unnamed.
[Figure ##]
Appendix C: References
Replace these all with your own citations and references you use throughout the report.
Last name, F. (Year). Title and remember that you only capitalize the first word. Journal, Volume#(Issue #). page #s. url
Bardsen, K. (2022). Conversion rate optimization in e-commerce webshops. [Masters thesis, University of Twente]. University of Twente Student Theses, Repository. https://essay.utwente.nl/90805/
Berry, S. (2022). How can digital marketing help a business grow? [+8 benefits]. WebFX. https://www.webfx.com/blog/marketing/how-can-digital-marketing-help-a-business-grow-8-benefits/.
Blocker, C. P., Indergard, L., Simpson, J., Matcek, C. (2008, November). Lead conversion: Adaptation, influence, and customer value. Keller Center Research Report, 1-11.
https://www.baylor.edu/business/kellercenter/news.php?action=story&story=127280
Bogdanova, D. (2016). Recommendations to increase customer conversion rates through optimization and online marketing Case company: RCS Training Center.[Bachelors thesis, University of Applied Sciences]. Theseus. https://www.theseus.fi/bitstream/handle/10024/119807/Bogdanova_Daria.pdf?sequence=1&isAllowed=y
Eisenberg, B., Eisenberg, J. (2006). Call to action: Secret formulas to improve online results. HarperCollins Leadership. https://books.google.com/books?hl=en&lr=&id=yV9gxUDL04UC&oi=fnd&pg=PR7&dq=call+to+action+images+conversion+marketing&ots=WWzvleq37d&sig=C8hCofeB8LaIQys0T-Q84giy5vk#v=onepage&q=call%20to%20action%20images%20conversion%20marketing&f=false
Friedman, H. H., Lopez-Pumarejo, T., Friedman, L. W. (2007). A new kind of marketing: Creating micro-niches using resonance marketing. Journal of Internet Commerce, 6(1),
83 99. https://doi.org/doi:10.1300/J179v06n01_05
Hernández-Ortega, B., Stanko, M., Rishika, R., et. al (2022). Brand-generated social media content and its differential impact on loyalty program members. Journal of the Academy of Marketing Science, 50(5), 1071-1090. https://doi.org/10.1007/s11747-022-00869-4
Ibrahim, B. (2022). Social media marketing activities and brand loyalty: A meta-analysis examination. Journal of Promotion Management, 28(1), 60–90. https://doi.org/10.1080/10496491.2021.1955080
Ihm, J., & Lee, S. (2021). How perceived costs and benefits of initial social media participation affect subsequent community-based participation. VOLUNTAS, 32(6), 1320-1331. https://doi.org/10.1007/s11266-020-00200-1
Khanom, M. T. (2023). Using social media marketing in the digital era: A necessity or a choice. International Journal of Research in Business and Social Science, 12(3), 88-98. https://doi.org/10.20525/ijrbs.v12i3.2507.
Ki, E., & Oh, J. (2018). Determinants of donation amount in nonprofit membership associations. International Journal of Nonprofit and Voluntary Sector Marketing, 23(3).
https://doi.org/10.1002/nvsm.1609
Krasteva, I. (2017). We met online but we didn’t click.[Masters thesis, Tilburg University]. Tilburg University. https://arno.uvt.nl/show.cgi?fid=145042
Meslem, H., Abbaci A. (2023). Using calls to action as an inbound marketing conversion practice. Administrative And Financial Sciences Review, 7(1), 430-444.www.asjp.cerist.dz/en/downArticle/495/7/1/228269
Meyer, E. (2023). How call-to-action & pop-up forms will improve website conversion. Prism Global Marketing Solution. https://www.prismglobalmarketing.com/blog/how-to-use-calls-to-action-pop-up-forms-to-increase-conversion#:~:text=On%20average%2C%20adding%20a%20call,of%20any%20lead%20generation%20strategy.
Milde, K., & Yawson, R. (2017). Strategies for social media use in nonprofits. Journal of Management Policy and Practice, 18(1), 19-27. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/scholarly-journals/strategies-social-media-use-nonprofits/docview/1926955243/se-2
Oliver, P. (2019). Ideas for enhancing and increasing membership. Journal of Environmental Health, 82(4), 6–7. https://www.ulib.iupui.edu/cgi-bin/proxy.pl?url=https://search.ebscohost.com/login.aspx?direct=true&db=crh&AN=139178589&site=ehost-live
Perez, D., Oestricher-Singer, G., Zalmanson, L. (2017). “Please rate your experience”: The effect of calls to action on website user conversion. SSRN. http://dx.doi.org/10.2139/ssrn.3044779
Rice, J. (2014). Improving conversion rates at 80 percent solutions. [Masters paper, University of North Carolina at Chapel Hill]. UNC University Libraries, Carolina Digital Repository. https://doi.org/10.17615/3kzs-tc07
Shi, Y., Dokshin, F. A., Genkin, M., Brashears, M. E. (2017). A member saved is a member earned? The recruitment-retention trade-off and organizational strategies for membership growth. American Sociological Review, 82(2), 407-434. https://doi.org/10.1177/0003122417693616
Smith, J. (2015). The power of the call to action & how its strength boosts conversions. MarTech. https://martech.org/power-call-action-strength-boosts-conversions/
Meet the Team!
Student Name IU EMAIL
[Put a student biography here! Talk about your contributions. Replace the photo above with your own photo!] Lorem ipsum odor amet, consectetuer adipiscing elit. Magna mus hendrerit gravida mauris pharetra sem. Litora nascetur nostra ante penatibus ultricies magna ad. Metus cras mus urna, efficitur iaculis ligula blandit. Tortor vivamus posuere nibh mollis ornare orci. Diam elit pulvinar euismod proin elit.
Student Name IU EMAIL
[Put a student biography here! Talk about your contributions. Replace the photo above with your own photo!] Lorem ipsum odor amet, consectetuer adipiscing elit. Magna mus hendrerit gravida mauris pharetra sem. Litora nascetur nostra ante penatibus ultricies magna ad. Metus cras mus urna, efficitur iaculis ligula blandit. Tortor vivamus posuere nibh mollis ornare orci. Diam elit pulvinar euismod proin elit.
Student Name IU EMAIL
[Put a student biography here! Talk about your contributions. Replace the photo above with your own photo!] Lorem ipsum odor amet, consectetuer adipiscing elit. Magna mus hendrerit gravida mauris pharetra sem. Litora nascetur nostra ante penatibus ultricies magna ad. Metus cras mus urna, efficitur iaculis ligula blandit. Tortor vivamus posuere nibh mollis ornare orci. Diam elit pulvinar euismod proin elit.
Student Name IU EMAIL
[Put a student biography here! Talk about your contributions. Replace the photo above with your own photo!] Lorem ipsum odor amet, consectetuer adipiscing elit. Magna mus hendrerit gravida mauris pharetra sem. Litora nascetur nostra ante penatibus ultricies magna ad. Metus cras mus urna, efficitur iaculis ligula blandit. Tortor vivamus posuere nibh mollis ornare orci. Diam elit pulvinar euismod proin elit.
Student Name IU EMAIL
[Put a student biography here! Talk about your contributions. Replace the photo above with your own photo!] Lorem ipsum odor amet, consectetuer adipiscing elit. Magna mus hendrerit gravida mauris pharetra sem. Litora nascetur nostra ante penatibus ultricies magna ad. Metus cras mus urna, efficitur iaculis ligula blandit. Tortor vivamus posuere nibh mollis ornare orci. Diam elit pulvinar euismod proin elit.
Team Documents
[Here is will you can organize your team documents, corresponces with community client contact, and more! Showcase your team process. Switch this out with something meaningful about your group process]
Elevator Pitch
Above, switch out this slide deck with the one you used to pitch the community cilent to your class.
Team Formation Memo
[Put your team formation memo you created in here, either as a pdf embedded in OR add in all the text. Spaces in Appendix D are great areas to really reflect on your experiences on this project, working with a team, and communicating with an outside client.]
Meeting Notes
[Put your meeting notes you took in here, either as a pdf embedded in OR add in all the text. Spaces in Appendix D are great areas to really reflect on your experiences on this project, working with a team, and communicating with an outside client.]
Annotated Biblography
[Put your annotated bibliography in here, showcasing the work you did for that. Spaces in Appendix D are great areas to really reflect on your experiences on this project, working with a team, and communicating with an outside client.]
Transmittal Email
[Put your transmittal email in here, either as an embedded PDF or paste the text in here. Spaces in Appendix D are great areas to really reflect on your experiences on this project, working with a team, and communicating with an outside client.]
Community Client Communication
[Reflect back on your experiences having to communication with your community client contact and what you will take from it for the future. Spaces in Appendix D are great areas to really reflect on your experiences on this project, working with a team, and communicating with an outside client.]
About ENG-W231: Professional Writing Skills
Here is where you can add in a summary of W231.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam fringilla neque eu maximus ullamcorper. Donec ac lacus molestie, tincidunt ex ut, aliquam nibh. Vestibulum eu iaculis arcu. Aliquam ultrices ligula consequat augue iaculis, ac vulputate tellus imperdiet. Morbi in tellus vel ipsum suscipit tempor. In hac habitasse platea dictumst.
Sed imperdiet nulla a eros hendrerit, quis pretium tortor scelerisque. Vivamus porttitor dolor ac nunc scelerisque luctus. Sed semper magna quis commodo eleifend. Nunc semper ultrices suscipit. Integer porta arcu quis nulla pulvinar molestie. Aenean fringilla iaculis porta. Etiam vitae ex malesuada, facilisis nulla eget, venenatis sem.
Praesent blandit non augue a egestas. Ut ac ultricies augue. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc eget erat eu eros porta lacinia. Proin vel enim lorem. Praesent dapibus lacus eget sem egestas vehicula. Nam varius varius mauris nec ultrices.
Vestibulum ligula arcu, cursus nec feugiat a, cursus et sem. Quisque sodales nisi sit amet sapien mattis, eget fringilla nulla convallis. Vivamus laoreet suscipit dolor eget facilisis. Aenean rutrum condimentum nulla, at feugiat mi facilisis ut. Cras tristique ex eros, ut ultricies ligula venenatis vitae. Morbi volutpat interdum semper. Fusce elementum purus urna, et ultricies nulla pharetra ac.
Sed imperdiet dui porta gravida imperdiet. Donec hendrerit fringilla augue a lacinia. Maecenas ullamcorper augue ut vestibulum elementum. Phasellus cursus orci sit amet lacus faucibus vulputate. Donec at semper eros. Proin id lectus ac sapien tincidunt ultrices sed eget nisl. Nam a elementum odio, posuere laoreet lorem. Cras finibus, arcu sit amet facilisis commodo, augue eros porta velit, id malesuada urna erat sit amet mi. Integer iaculis ut metus ac luctus. Integer a magna a orci tempus condimentum non ut enim. Vestibulum vitae libero lacus. Suspendisse molestie urna odio, id pretium eros dictum eget.
Mauris in ex sit amet arcu varius porta. Suspendisse rhoncus rhoncus cursus. Ut ac pellentesque arcu. Phasellus auctor est vel volutpat mollis. Praesent rhoncus purus sit amet tristique pellentesque. Praesent in egestas dui. Ut rutrum finibus tortor et ullamcorper. Suspendisse scelerisque nibh metus, a sodales odio varius eget. Integer vestibulum suscipit enim, vitae venenatis purus vehicula ut.
About [Community Cilent]
Here is where you can add in an introduction to your community client.
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Sed imperdiet nulla a eros hendrerit, quis pretium tortor scelerisque. Vivamus porttitor dolor ac nunc scelerisque luctus. Sed semper magna quis commodo eleifend. Nunc semper ultrices suscipit. Integer porta arcu quis nulla pulvinar molestie. Aenean fringilla iaculis porta. Etiam vitae ex malesuada, facilisis nulla eget, venenatis sem.
Praesent blandit non augue a egestas. Ut ac ultricies augue. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nunc eget erat eu eros porta lacinia. Proin vel enim lorem. Praesent dapibus lacus eget sem egestas vehicula. Nam varius varius mauris nec ultrices.
Vestibulum ligula arcu, cursus nec feugiat a, cursus et sem. Quisque sodales nisi sit amet sapien mattis, eget fringilla nulla convallis. Vivamus laoreet suscipit dolor eget facilisis. Aenean rutrum condimentum nulla, at feugiat mi facilisis ut. Cras tristique ex eros, ut ultricies ligula venenatis vitae. Morbi volutpat interdum semper. Fusce elementum purus urna, et ultricies nulla pharetra ac.
Sed imperdiet dui porta gravida imperdiet. Donec hendrerit fringilla augue a lacinia. Maecenas ullamcorper augue ut vestibulum elementum. Phasellus cursus orci sit amet lacus faucibus vulputate. Donec at semper eros. Proin id lectus ac sapien tincidunt ultrices sed eget nisl. Nam a elementum odio, posuere laoreet lorem. Cras finibus, arcu sit amet facilisis commodo, augue eros porta velit, id malesuada urna erat sit amet mi. Integer iaculis ut metus ac luctus. Integer a magna a orci tempus condimentum non ut enim. Vestibulum vitae libero lacus. Suspendisse molestie urna odio, id pretium eros dictum eget.
Mauris in ex sit amet arcu varius porta. Suspendisse rhoncus rhoncus cursus. Ut ac pellentesque arcu. Phasellus auctor est vel volutpat mollis. Praesent rhoncus purus sit amet tristique pellentesque. Praesent in egestas dui. Ut rutrum finibus tortor et ullamcorper. Suspendisse scelerisque nibh metus, a sodales odio varius eget. Integer vestibulum suscipit enim, vitae venenatis purus vehicula ut.